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A lot of the clients I am meeting with are being asked to make a presentation as part of the job interview process. Others are coming up with presentations themselves because they realize how competitive the market is, and that standing out is essential. Remember: it’s not about you, it’s about what you can do for the employer. (and you can’t keep it a secret and expect to get hired)

AnĀ article by Jennifer Alsever in FORTUNE illustrates this idea. It may seem like a lot of extra work or that you’re giving away your ideas, but at this point, it is a necessary part of the interview process.