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There seems to be a big range in the level of activity I see in people’s job searches. One client who landed a new position recently told me to tell my clients to talk to everyone, apply to everything, and try anything. Maybe this is more than most people would do, but I also see other clients who sit back, and think that opportunities will come to them. People have to know you’re looking and they have to know what you’re looking for.  Some people are lucky and do have opportunities come to them, but we can’t rely on this method in a job search.

Whether you’re a job seeker, a business owner who is trying to gain new clients, or in any other position where you’re trying to grow in some way, ask yourself if you’re doing everything you can to make that happen.

A lot of the clients I am meeting with are being asked to make a presentation as part of the job interview process. Others are coming up with presentations themselves because they realize how competitive the market is, and that standing out is essential. Remember: it’s not about you, it’s about what you can do for the employer. (and you can’t keep it a secret and expect to get hired)

An article by Jennifer Alsever in FORTUNE illustrates this idea. It may seem like a lot of extra work or that you’re giving away your ideas, but at this point, it is a necessary part of the interview process.